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Create custom campaign variables

Custom values become available for text personalization.

Step by step

  1. In regular mode, select Add variable.

  2. Enter a name and value; use Insert to place its marker in the text.

  3. Repeat for other variables or remove one with the trash icon.

  4. Fix invalid names, duplicates or empty values before creating the campaign.

Check your result

Custom values become available for text personalization.

What you need to know

  • Names start with a letter and use unaccented letters, digits or underscores, up to 64 characters. nome, telefone and saudacao are reserved.
  • A spreadsheet-specific value takes precedence over a general variable with the same key. These general variables are not sent in official template mode.
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