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Filter Dashboard by paid origin
Compare all records with those whose attribution is recognized as advertising.
Before you start
- Choose a pipeline or number and a date range.
Step by step
Open Lead source and choose All sources for the overview.
Choose Paid traffic only to restrict indicators to recognized advertising attribution.
Check the subtitle and totals after loading.
Check your result
The origin filter applies to pipelines and conversations and is stored in this browser.
What you need to know
- Classification uses the latest tracking associated with the phone: Meta CTWA, Meta Instagram, Google Ads or Meta Traffic with an identified campaign. Missing tracking does not prove an organic origin.
- In number mode, the From ads card appears for All sources; Paid traffic only already filters the dataset.