Read conversation indicators

Step by step

1. 1

   Apply range and origin. Read Novas conversas (New conversations) as conversations whose first message, or creation when absent, falls within the range.

2. 2

   Read Ativas no período (Active in range) as conversations whose last message falls within the range, including conversations started earlier.

3. 3

   Under All origins, check De anúncio (From ads) for new conversations with paid attribution.

4. 4

   Read Conversas hoje (Conversations today) as entries today in Brasília, regardless of the selected range.

What you need to know

• Active is not necessarily a subset of New conversations; the counts use different dates.
• Groups and newsletter channels are excluded from this query. Conversations are not message counts.