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Insert variables into automation email

Markers are preserved for personalization when the step sends.

Before you start

  • Use an account with Email Marketing enabled and access to the records. Changes require write permission.

Step by step

  1. In Write from scratch, position the cursor in Subject and use {{nome}} if needed.

  2. In HTML content, use Name, Email or Unsubscribe link under Insert variable.

  3. Review markers and save the flow.

Check your result

Markers are preserved for personalization when the step sends.

What you need to know

  • Missing names become empty text. For a clickable unsubscribe link, use the marker in href or the Footer block.

Keep learning

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