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Personalize the subject with a contact name

The subject contains a marker for personalization during live sending.

Before you start

  • Use an account with Email Marketing enabled. Editing requires write permission; campaigns can only be edited in Draft.

Step by step

  1. Place the cursor in Subject.

  2. Click {{nome}} or type the marker.

  3. Review and save the draft.

Check your result

The subject contains a marker for personalization during live sending.

What you need to know

  • With no stored name, the marker becomes empty text.
  • Preview and test emails do not personalize for a contact.

Keep learning

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