1 min read
Compare A and B subjects in the report
You compare calculated indicators for A and B.
Before you start
- Use an account with Email Marketing enabled and access to the records. Changes require write permission.
Step by step
Open a report for a campaign with A/B enabled.
Under A/B test, compare Subject, Sent, Opens, Clicks and rates for each variant.
Read Winner or the no-winner notice.
Check your result
You compare calculated indicators for A and B.
What you need to know
- The backend counts all materialized variant messages as Sent, including queued/failed entries; interpret carefully during sending.
- Winner means the higher open rate, with no significance test or minimum sample criterion; a tie has no winner.
- There is no promote-winner button or automatic second send.