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Configure a subject A/B test
Recipients are distributed alternately between subjects.
Before you start
- Use an account with Email Marketing enabled. Editing requires write permission; campaigns can only be edited in Draft.
Step by step
Enable A/B subject test in the draft.
Fill Subject A and Subject B.
Save before sending or scheduling.
Later inspect A/B test in the report.
Check your result
Recipients are distributed alternately between subjects.
What you need to know
- Body and other settings are shared. There is no automatic winner send to a second sample.
- The displayed winner uses the higher recorded rate, not a statistical significance test.
- If Subject B is empty, the worker also uses the main subject for variant B; fill both to compare different texts.