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Interpret campaign rates
Rates put the available counts in context.
Before you start
- Use an account with Email Marketing enabled and access to the records. Changes require write permission.
Step by step
Open Rates in the report.
Review Open rate, Click rate and Click-to-open.
Review Bounce rate and Unsubscribe rate.
Check your result
Rates put the available counts in context.
What you need to know
- Open, click and unsubscribe rates use delivered as the base, falling back to sent when zero. Click-to-open divides clicks by opens; bounce rate divides bounces by sent.
- With no denominator, the UI shows 0%. Late events can change results.