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Read attribution details

You can identify the recorded source and associated delivery state.

Before you start

  • An account with Tracking access and a visible WhatsApp instance.

Step by step

  1. In Attributions, find the contact.

  2. Review Source, Campaign, Stage, Value and Date.

  3. In CAPI, distinguish Pending, Sent and Enviado sem atribuição.

Check your result

You can identify the recorded source and associated delivery state.

What you need to know

  • Campaign names depend on ad credentials and reprocessing; sometimes only an ID or UTM is available.
  • Enviado sem atribuição indicates website fallback delivery. Meta acceptance does not guarantee ad attribution.
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