1 min read
Interpret Inspector metrics
You can interpret combined spend and results with their limits.
Before you start
- An account with Tracking access and a visible WhatsApp instance.
Step by step
Review Spend, Ad conversions, Leads, CPL, Sales, Cost per sale, Revenue, ROAS, Average ticket and Profit.
Read the spend, leads, sales and revenue comparison with the previous period dates.
Check notices for unmatched campaign leads and Best creatives by ROAS.
Check your result
You can interpret combined spend and results with their limits.
What you need to know
- Requires the Campaign Inspector feature and available advertising integrations.
- ROAS relates revenue to spend; Profit here is revenue minus ads, excluding operating costs, taxes or product margins.
- Searches and restrictions can remove previous-period comparison. Missing thumbnails or comparisons do not mean a campaign is absent.
- Ad conversions come from the network; OneWhats sales and leads use local records. Values can differ.