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Read dashboard indicators
You can inspect the instance tracking summary.
Before you start
- An account with Tracking access and a visible WhatsApp instance.
Step by step
Open Tracking > Dashboard for the desired period.
Review Total Clicks, Conversions, Conversion Rate and Active Leads.
Compare By Source and By Stage to understand the available distribution.
Check your result
You can inspect the instance tracking summary.
What you need to know
- Active Leads sums the returned stage counts; the label does not guarantee won/lost deals are excluded.
- Clicks, attributed conversations and sales are different measures; do not treat every displayed conversion as a new sale without considering its section.