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Set link UTM parameters

The entered values are associated with the link.

Before you start

  • An account with Tracking access and a visible WhatsApp instance.

Step by step

  1. Open New Link or the edit icon on a link.

  2. Enter utm_source for the source and utm_medium for the medium.

  3. Enter utm_campaign for the campaign and utm_content to identify the creative.

  4. Review and create or save the link.

Check your result

The entered values are associated with the link.

What you need to know

  • The form does not expose utm_term.
  • When editing, clearing optional fields does not reliably remove their saved values: empty values are omitted from the request.
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