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Sort and interpret the basic spend table
The table sorts the rows in the current view.
Before you start
- An account with Tracking access and a visible WhatsApp instance.
Step by step
In Spend and ROI, click the desired column header.
Click again to reverse sorting.
Compare advertising metrics with OneWhats leads and read any unmatched-campaign lead notice.
Check your result
The table sorts the rows in the current view.
What you need to know
- Profit in this table is value minus ad spend; it does not include all business costs.
- Platform conversions and OneWhats leads may differ because of definitions and attribution.